Why Wear Fragrances
A surprisingly high number of men in the United States do not wear fragrances or colognes on a regular basis. It is estimated that about 80 percent of all men in the United States do not wear a perfume on a regular basis, with a large chunk of them not wearing it at all. The ones who do wear it are usually introduced to the idea at a younger age through their fathers or some other father figure. A very silly, but apparently common, reason for a lot of men not wearing perfumes is that they are afraid of over using it or being deemed too feminine. This is a pretty bad reason to consistently smell bad, as we all tend to by the end of the work day without any cologne, and can easily be refuted.
First of all, you can learn what the right amount of cologne is for you. Generally you will want to spray twice on both wrists, rub them together, and then lightly rub your wrists behind your ear. You will also want to spray once on either side of your dinner jacket or coat but not more than that as it can be over powering. This is the basic amount of perfume or cologne that you will need, although you can adjust the amount put on depending on the percentage of perfume oil in the bottle. Different percentages equal to different scent strengths. Also try out smaller brands, like RawChemistry, as the big brands are not really that special.
For those worried about looking feminine, you need to get out of your own perception of what women want. Women love confident men who can put themselves in a new position and try something new out. Women also love men who smell better than the others.